about me

my story

I'm Alejandro Betancourt — entrepreneur, investor, executive coach, writer, and single dad. My path hasn’t been traditional, but it’s been driven by curiosity, conviction, and a deep belief in the power of ideas put into action.

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As the Founder and President of ALMA Capital, I’ve focused on backing forward-thinking ventures in technology and renewable energy. I’ve built and advised companies across sectors—from fintech and education to wellness and luxury—always with an eye for impact and long-term value.

I co-founded Moneyback, a pioneering VAT refund platform for international travelers in Mexico. What started as a simple idea grew into a trusted solution serving thousands of users, blending technology, regulatory insight, and customer service to streamline a process that used to be a hassle.

I’ve also launched brands like WineCarer, which curates high-end wine appliances and accessories. I’ve partnered with fintech startups to improve access to employee benefits, and most recently, I founded AquaVitae, a company devoted to addressing the global water crisis. We aim to secure access to clean, safe water for communities worldwide through cutting-edge atmospheric water technologies and sustainable practices.

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But I’ve never believed in keeping business and creativity in separate lanes. I’m also a film producer and modern art collector, drawn to the stories we tell and how we express who we are. Creativity sharpens my thinking, deepens my empathy, and informs my work across industries.

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Writing is where I make sense of it all out loud. I’m the author of Echoes of the Blast: A Nuclear Reckoning and other upcoming titles. In my Substack, Thinking Through It, I share weekly reflections on belief, identity, and conscious living. I also publish essays on Medium under Bottomline Talks.

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I have twenty-plus years of experience building companies, recovering from mistakes, and learning as I go. I speak Spanish and English, and I’ve worked across cultures and markets that have shaped my thinking and widened my lens.

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When I’m not writing or working, you’ll find me with my sons—laughing, learning, and trying to keep up. They remind me daily why I care about the future and who it’s for.

I aim to empower people through business, art, technology, and honest conversation.

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Let’s build something meaningful together.