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about me

my story

As the Founder and President of ALMA Capital, a private equity investment firm, I have focused on technology and renewable energy companies. My strategic approach and a keen eye for potential have been instrumental in the success of multiple businesses.

As the founder of Smarketing Media, I thrive creatively when working on innovative projects. My success in marketing solutions stems from strategic thinking and my love for design. I've founded two luxury brands: WineCarer, specializing in wine appliances and accessories, and FitLuxeArtesano, a fitness equipment brand that emphasizes design and craftsmanship. In addition to these ventures, I'm also the proud co-founder of Kolyf, a pioneering co-living company.

But there's more to me than business. I'm a passionate patron of the arts, producing films and amassing a collection of modern art, adding another dimension to my professional persona. This creative side of mine complements my business sense, forming a blend of artistry and strategy that defines my approach to life. As an executive producer, my involvement in film and art projects showcases my strong connection to the entertainment arts. (as seen on IMDb)


I use writing as a therapeutic process. I am the author of "Echoes of the Blast" and other books, which you can find in my book section. I'm also the editor of "Beyond Two Cents" on Substack and "Bottomline Talks" on Medium, where I share insights and experiences.

I haven't followed a traditional path in life. I dropped out of college, but my entrepreneurial spirit has always guided me. My story is a testament to the power of determination, innovation, and taking risks. I am fluent in Spanish and English, and my diverse cultural background and global business experience have shaped my unique perspective. I enjoy spending time with my sons and exploring new opportunities when I'm not working or writing.

My journey continues as I strive to empower the next generation of entrepreneurs and nurture a culture of lifelong learning. Join me on this exciting journey, where we can learn, grow, and create together.

Abstract Painting
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