About me

A man with dark hair, wearing a black suit jacket over a colorful plaid shirt, smiling and crossing his arms in front of a plain light background.

I’m Alejandro — entrepreneur, investor, executive coach, author, and single dad. My path hasn’t been linear, but it’s been driven by curiosity, conviction, and a belief in the strength we uncover when we trust ourselves.

As Founder and President of ALMA Capital, I focus on ventures that align innovation with impact—particularly in technology, renewable energy, and education. Over the past two decades, I’ve helped build and advise businesses across diverse sectors: fintech, wellness, luxury, and large-scale infrastructure—always with a long-term lens and a bias toward meaning.

I co-founded Moneyback, Mexico’s leading VAT refund platform for international travelers. What began as a simple idea evolved into a trusted service for thousands, combining technology, regulation, and human-centered design to streamline a frustrating process.

Later, I turned my attention to projects that combine craftsmanship and connection, as well as initiatives tackling global challenges through sustainable technology. More recently, my work has expanded into AI-driven strategy, integration, and education innovation, exploring how technology and reflection can help people learn, grow, and lead with greater awareness.

Across all these ventures, my focus remains the same: using business as a force for clarity, growth, and lasting impact.

For me, business and creativity have never lived in separate lanes. I’m also a film producer and modern art collector, drawn to stories, symbols, and the deeper layers of human experience. Creativity sharpens my judgment, expands my empathy, and influences how I lead.

Writing is where I process it all. I’m the author of Echoes of the Blast: A Nuclear Reckoning and most recently Thinking Through Parenting: A Different Conversation About Money - With Kids—the first in a series that explores how to have meaningful conversations with children about complex topics.

In my weekly newsletter, Thinking Through It, I share essays on belief, identity, and what it means to live with intention. I also publish reflections on Medium under Bottomline Talks.

With over three decades of experience—and plenty of lessons learned the hard way—I’ve built across borders, in English and Spanish, navigating cultures, challenges, and markets that shaped how I think.

When I’m not writing or working, I’m with my sons—laughing, learning, and doing my best to keep up. They remind me of what the future is for, and why it’s worth building.

I believe in empowering people through business, art, technology, conscious parenting, and honest conversations. If that resonates with you, let’s build something meaningful together.