
welcome
to my digital doorstep
about me...
I’m Alejandro Betancourt—entrepreneur, writer, investor, and executive coach. Over the past two decades, I’ve helped ideas grow into companies, and companies develop into movements. My journey started in Mexico, where I co-founded one of the country’s first dot-com ventures. Since then, I’ve launched and scaled businesses across sectors—from renewable energy and luxury to finance and education.
What connects it all? A deep curiosity about human potential, and a commitment to building things that matter.

my professional DNA
and the essence of my process
vision
I’ve always had an eye for what’s possible, especially in places others might miss. That vision has led me across industries—luxury, finance, education, tourism—not chasing trends, but building things that last. I don’t believe in quick wins. I believe in bold ideas, executed with care, and the patience to let them grow.
education
My education didn’t follow a straight line. It came through experience, risk, and a fair share of failures.
I learned early on that resilience, curiosity, and the guts to bet on yourself matter more than degrees. Today, I share those lessons as a coach and mentor, helping others think more clearly, act with purpose, and keep learning.
value
I think in long games. Whether it’s investing in tech or building social enterprises, I’m drawn to ideas that shift paradigms—quietly or boldly.
At ALMA Capital, I focus on ventures that pair innovation with impact, especially in renewable energy and emerging technologies. The real return I’m after is a future worth building.